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LATEST PERODUA NEWS By Broadspeed Online Editor
PERODUA REMAINS INDEPENDENT
Perodua has no plans to collaborate with any partner to weather the current financial downturn, says MD Datuk Syed Hafiz Syed Abu Bakar. “Perodua share holders remain cash rich; we need no additional cash,” he said to journalists at the International Automotive Kuala Lumpur Conference. According to Perodua's web site, its share holders include Daihatsu Motor Co Ltd (20%), MBM Resources Bhd (20%), PNB Equity Resources Corp Sdn Bhd (10%), Mitsui & Co Ltd (7%), Sdn Bhd (5%) then UMW Corp Sdn Bhd with a 38% holding. “Our share_holders are experienced in the car industry. Daihatsu is a very strong company in the small car segment and Toyota (see UMW subsidiary which is distributor) is a highly successful brand across the world,” said Mr Syed Hafiz. Syed also commented the firm has no plans to make electric or hybrid cars. “We're not about to develop a hybrid because it is so costly (to make). Perodua's target is fuel efficiency. We want to make cars that go more miles to each gallon. We cannot follow the rest of the globe – when fuel costs rise, people talk of hybrids. But when fuel prices fall, they forget about hybrid technology,”
ABOUT PERODUA
Perodua is linked indirectly to Toyota. Although it might not be obvious, Toyota technology is passed over to Perodua, often before Daihatsu sees it, which is a 100% Toyota-dependent. Perodua sells the Kelisa into the UK market, which is a Cuore hatchback, a Kenari, which is the previous Daihatsu Move MPV, and the Myvi, the current Charade by Daihatsu. Interestingly, Perodua is very new, having been established in 1992, as jointventure with Daihatsu. Malaysian side owned 75% at the start, a situation that changed in 2001, when Daihatsu increased its holding to 35%, enough to control (but not own the business outright). Actual Perodua production volumes are still small, with Perodua only producing around 150,000 cars a year, however, the fortune of Perodua are improving all the time, especially with Toyota behind Daihatsu and Perodua having satisfied a large % of its domestic needs in a market that it shares with Proton. Whilst Proton produces around 10% more product, but holds the Number One sales position for Malaysia. The UK business is a concession selling the three models of the total six model international line-up. The UK Perodua dealer network is of the smaller type of outlet, but with good regional representation across the whole country.
