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(on 20 Mar 2010)
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LATEST DODGE NEWS By Broadspeed Online Editor
DODGE AVENGER - BOGOF!
Sharp financial downturns always trigger extraordinary discounts; beachside flats thrown in free with a house, now it's two new cars for the price of just one. This extraordinary offer is being driven by total logic, according to web based car retailer Broadspeed.com. Broadspeed claims to have shaken up the new car market with "radical marketing measures." Broadspeed boss Simon Empson argues that if the stock market falls 40%, then wy should prices of consumer goods not follow suit? "What recession? There is no recession, the price is wrong," Empson said. So in September 2008, his Colchester based web business gave buyers a chance to drive two new Subaru Tribeca cars paying for only one car. The offer was an instant hit - Simon Empson says he took "hundreds" of deposits declining to give the exact number. Simon repeated his trick 2 months afterwards; this time it was 2x new Dodge Avenger SXTs (with leather seats, and a/ conditioning) for £20,000 (around EUR 22,000, USD 29,000), just above the price for one car. When UK media reported the offer, customer interest went straight through the roof. "10,000 people an hour tried to get access to our site," said Empson. "These Dodge Avengers sold out in under 7 days. It is fair to assume that with no discount, these cars would have taken years to sell." Broadspeed's BOGOF (buy-one-get-one-free) latest model is the Kia Magentis 2.0- you can own two unused though registered Magentis models for £15,220 - Empson says he is preparing another BOGOF new car offer "from a big car maker with deep financial problems". Simon says the new car market is "significantly worse than any other time during the last 10yrs," which leaves car makers simply desperate to sell unwanted surplus new cars.
